Behind the Brand: The Optimize Hydration Team
We started Optimize Hydration with a simple, shared mission: to help you hydrate the right way—with clean, effective ingredients and absolutely zero compromises.
Like you, we were tired of the sugar-loaded, filler-heavy electrolyte drinks dominating the market. So, we teamed up to build the premium hydration solution we actually wanted to drink ourselves. We wanted a formula that delivers exactly what the body needs—and nothing it doesn’t.
As a team, we believe that what you put into your body matters. That’s why we bring integrity, transparency, and a relentless commitment to quality to the office every single day. We ensure every ingredient is chosen with purpose: science-backed electrolytes, trace minerals, and natural flavors. No sugar, no artificial junk, no unnecessary additives.
Whether you're pushing your limits in the gym, recovering from a long day, or simply staying sharp and energized at your desk, we're here to give you the clean, effective fuel you need to feel your best.
We are Optimize Hydration.
Optimizing you, one sachet at a time.
- The Optimize Hydration Team
Simon Weir
CEO & Co Founder
Hello, I am Simon, the founder and co-director of Optimize Hydration. Optimize was born from my realization that not all electrolyte products are created equally. I was taking low-dose, high-sugar electrolytes and fell into the colorful branding trap that so many do!
Our mission at Optimize is to bring to the market our range of electrolytes and nootropics, which only contain the best quality ingredients and the dosages that your body actually needs.
Dean Warner
CFO & Co-Founder
Hi, I’m Dean. When my friend of 30+ years shared his vision for a better electrolyte drink, I knew I wanted to be part of it. What started as his idea soon became a partnership with Levi and me — three mates building something we’re genuinely proud of.
I joined because I saw huge potential in creating a British brand focused on high-quality, effective hydration at a fair price. No unnecessary marketing hype — just clean electrolytes people can trust.
Above all, we’re building a business that genuinely cares about quality, what goes into your body, and supporting the country we call home.
Levi Sealey
CMO & Co-Founder
I'm Levi - I’ve always been passionate about health and sport, having played football at academy level, and today my own boys are following a similar path.
Like many parents, I gave my son standard sports drinks but began questioning whether they were really the best option for his health and performance. That sparked the idea of creating a high-quality electrolyte specifically for kids.
To do that properly, I wanted to first create a premium electrolyte product that people could genuinely trust.
Working with one of the UK’s leading manufacturers, Optimize Hydration was born — built around quality, performance and trust.
And this is just the beginning. Our future plans include a dedicated kids’ range, something I’m particularly passionate about as both a parent and someone who understands the demands of young athletes.